Introduction

Welcome to the virtual exhibition on the theme of Ways of Seeing, which is primarily concerned with media and visual representation. At a time when we are surrounded daily, or even almost hourly, by countless different media, such as images, videos, …, it is important to understand that these representations trigger emotions and influence our perception and also our personal opinions on certain topics.

In the world we live in today, social media, television and advertising dominate, which means that we have to constantly ask ourselves critically why, why now and how we are being shown certain content. It is important to emphasise that the content represented does not always have to be completely true, as images and videos can be manipulated very easily nowadays. Although some of us are probably aware of it, what is shown can triggers emotions in us, but at the moment we see it, the indirect message behind it can nevertheless influence one or the other opinion on a topic.

This exhibition on the theme of Ways of Seeing aims to visualise these differences in how visual content can influence us humans. Simply use the interactive before/after sliders, try your luck in the quiz, answer the questions openly and honestly and click your way around the exhibition website.

Dive into the virtual exhibition now and click the button!